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FOCUSED CASE STUDYBRAND DESIGN

M. Manze

A London original. Filmed for today.

I filmed and edited four published reels for M. Manze, creating short-form content around its food, shopfront and delivery offer. Alongside the films, I hand-drew a digital shopfront illustration for a branded T-shirt.

Organisation
M. Manze
Context
Filming & brand content
My contribution
Filming · Video editing · Digital illustration · T-shirt graphic design
≈438.3K

Instagram views across four selected reels

Approximate cumulative views from the four published reels.

View counts & sources

Figures provided September 2026; rounded platform counts. Instagram views across four selected reels; summed rounded counts, not unique people reached. Other posts and merchandise are excluded.

M. Manze’s restored green and wood shopfront on Tower Bridge Road.
Storefront photograph from M. Manze’s official Instagram post. Original photograph

Filming the brand

Four published reels, filmed and edited around the food, shopfront and delivery offer of a London pie-and-mash brand established in 1902.

M. Manze — Father’s Day · Brand campaign

Father’s Day · Brand campaign

M. Manze · 0:22

My contribution: On-location filming, lighting and post-production.

I filmed and edited a short Father’s Day reel promoting M. Manze’s delivery offer through a seasonal brand campaign.

66.3K views · Instagram · rounded count

Watch on Instagram · Father’s Day · Brand campaign (opens in a new tab)
Production notes & sources
On location
On-location filming · Lighting · Audio checks
Post-production
Video editing · Colour grading · Graphic design · Thumbnail design

Original post caption: Treat Dad to a proper taste of London this Father’s Day

Deliverables: Published 9:16 Instagram reel.

M. Manze — Pie & mash at home

Pie & mash at home

M. Manze · 0:22

My contribution: On-location filming and video editing.

A short promotional film introducing M. Manze’s home-delivery offer, filmed and edited for its social audience.

83K views · Instagram · rounded count

Watch on Instagram · Pie & mash at home (opens in a new tab)
Production notes & sources

Original post caption: Yes, you can order pie & mash to your home

Deliverables: Published 9:16 Instagram reel.

M. Manze — Chilled delivery · Brand campaign

Chilled delivery · Brand campaign

M. Manze · 0:21

My contribution: On-location filming and video editing.

Filming and editing for a social reel promoting chilled pie-and-mash delivery to customers beyond the shop.

159K views · Instagram · rounded count

Watch on Instagram · Chilled delivery · Brand campaign (opens in a new tab)
Production notes & sources

Original post caption: Can’t make it to Manzes? No worries, we’ll come to you

Deliverables: Published 9:16 Instagram reel.

M. Manze — From the sky to the pie

From the sky to the pie

M. Manze · 0:16

My contribution: On-location filming and video editing.

A short brand film featuring M. Manze’s Peckham shop, connecting its location with the food. I was responsible for filming and editing.

130K views · Instagram · rounded count

Watch on Instagram · From the sky to the pie (opens in a new tab)
Production notes & sources

Original post caption: From the sky to the pie.. Peckham Manzes in all its glory

Deliverables: Published 9:16 Instagram reel.

From shoot to edit

I filmed and edited all four reels. For the Father’s Day film, my work also included lighting, audio checks, colour grading, graphics and thumbnail design.

A shopfront to wear

I hand-drew the shopfront digitally and combined the illustration with M. Manze’s existing brand logo to create the T-shirt graphics. A small chest mark keeps the front understated, while the larger illustration gives the back its character.

Supplied front T-shirt design presentation with a small green Manzes chest mark.
Front design presentation · T-shirt design by Fasen Zhao.
Supplied back T-shirt design presentation with a large green M. Manze shopfront graphic and Bermondsey lettering.
Back design presentation · T-shirt design by Fasen Zhao.

Digital illustration and T-shirt graphic design: Fasen Zhao. Existing brand logo: M. Manze.