Understand the task
Shape the content and structure around what the audience needs to know or do.
EA registration & landing pagesI’m Fasen, a London-based designer working across digital experiences, brand and film.
FASEN ZHAO / LONDON, UKAt Eco Approach, I took projects from on-location filming and editing through to websites, campaign assets and reusable brand resources. I worked with technical specialists, developers, Marketing and IT to turn complex information into practical communication.
My freelance work adds a different perspective: supporting Placeful.World through website changes, video editing and channel connections, and creating filmed content and hand-drawn merchandise graphics for M. Manze.
I trained in Design Innovation and Interaction Design at The Glasgow School of Art. Photography and oil painting remain part of how I explore composition, light and visual storytelling.
Feb 2025–Oct 2026
Customer communication, website journeys, reusable brand resources and an internal SharePoint hub.
Explore the workDec 2023–Present
Video, web design and brand work across property, energy, hospitality, travel and financial services.
Explore the workMay 2024–Nov 2024
Design and motion assets across campaigns, presentations, reports, social content and events.
Explore the workMay 2021–Oct 2021
Website UI and interaction iterations, working with developers and project managers.
Shape the content and structure around what the audience needs to know or do.
EA registration & landing pagesCarry the direction through filming, design, editing and practical collaboration.
Selected filmsCreate templates, structured resources and handovers colleagues can continue to use.
EA brand resources