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FOCUSED CASE STUDYDIGITAL · VIDEO EDITING

Placeful.World

I built Placeful.World’s first website in Wix and later redesigned it for a new business direction and early-access launch. I also edited films, maintained its SEO setup and connected the site with the brand’s online channels.

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My contribution
Website design & build · Website redesign · Brand implementation · Video editing
Context
Freelance collaboration
Project period
2025–2026
Credits & project context

Collaborators: Placeful.World — client collaboration

  • Website design, build and redesign; video editing, colour grading and voiceover work: Fasen Zhao.
  • Brand identity, initial content direction and footage: supplied by the client. Video publishing: the client.

Selected work

Placeful’s initial 2025 website
DIGITAL · 2025–JUNE 2026

Initial website & content iteration

Website build, responsive layouts and content organisation in Wix.

Placeful's dark navy homepage with its green logo, early-access calls to action and embedded hero video.
DIGITAL · JULY–AUGUST 2026

Website redesign & early access

Homepage, navigation and early-access redesign.

Project stages & details

Initial website & content iteration

The first Wix website and subsequent content and mobile updates, from 2025 to June 2026.

Website redesign & early access

A redesigned homepage, navigation and early-access journey, developed in July and August 2026.

Video edits & connected channels

Film and social-video editing, SEO support and channel setup.