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IN-HOUSE OVERVIEWBRAND DESIGN

Eco Approach

Bringing film, web and brand together.

At Eco Approach, I produce films, design digital experiences and create reusable brand resources. I work with technical specialists, developers, Marketing and IT, connecting on-location production with customer communication and the tools colleagues use every day.

Formal role
Multimedia Specialist
Role period
Feb 2025–Present

Some projects are solo productions on location. Others involve shaping and delivering the work with colleagues across the business. Each example makes my contribution clear.

01 / ECO APPROACH

Project case studies

Project films that explain what was delivered and the people involved. My work spans scripting, on-location filming, interviews, lighting, audio checks, drone footage, editing and publishing, with the relevant scope shown alongside each film.

Eco Approach — Nest Scheme · Wales

Nest Scheme · Wales

Eco Approach · 1:16

My contribution: Solo on-location filming and production, from script to published film.

A project film about Eco Approach’s work on the Nest scheme in Wales, bringing the delivery story and the people on location into view.

Watch on YouTube · Nest Scheme · Wales (opens in a new tab)
Production notes & sources
Pre-production
Scripting
On location
On-location filming · Lighting · Interviewing · Audio checks · Drone filming
Post-production
Video editing · Colour grading · Graphic design · Thumbnail design
Delivery
Publishing

Deliverables: Published 16:9 project film.

Voltalis · University of Westminster

Eco Approach · 1:56

My contribution: Solo on-location filming and production, including interviews and drone footage.

An on-site project film connecting the Voltalis installation with the team delivering it at the University of Westminster.

Watch on YouTube · Voltalis · University of Westminster (opens in a new tab)
Production notes & sources
Pre-production
Scripting
On location
On-location filming · Lighting · Interviewing · Audio checks · Drone filming
Post-production
Video editing · Colour grading · Graphic design · Thumbnail design
Delivery
Publishing

Additional viewing source · Eco Approach · Voltalis case study (opens in a new tab)

Read project context · Voltalis: Westminster University (opens in a new tab)

Case studies, made to share.

One-page project stories for client-facing communication. Project figures describe Eco Approach’s delivery.

1 PAGE / A4 portrait · 210 × 297 mm

Inclusion Housing

Property certification and support for a nationwide supported-housing portfolio.

Design contribution & source

Part of the selected one-page communication collection. The figures in the original PDF describe Eco Approach’s delivery.

1 / 5 · Inclusion Housing
02 / ECO APPROACH

Interviews & expertise

I film and edit conversations with specialists, combining interview production, lighting, audio checks and post-production to communicate technical subjects clearly.

Eco Approach — Michael Morrall · A conversation about retrofit

Michael Morrall · A conversation about retrofit

Eco Approach · 5:25

My contribution: On-location filming and interviewing, through to the finished edit and publishing.

A filmed conversation about the practical challenges of large-scale retrofit and the coordination behind delivery.

Watch on YouTube · Michael Morrall · A conversation about retrofit (opens in a new tab)
Production notes & sources
On location
On-location filming · Lighting · Interviewing · Audio checks
Post-production
Video editing · Colour grading · Graphic design · Thumbnail design
Delivery
Publishing

Additional viewing source · Eco Approach · Michael Morrall interview (opens in a new tab)

Read project context · Interview with Net Zero Director Michael Morrall (opens in a new tab)

George Hesketh · Retrofit assessment

Eco Approach · 1:53

My contribution: Solo on-location filming and production, including interviews and drone footage.

A practical on-location walkthrough with retrofit assessor George Hesketh, explaining the assessment process through expert commentary and site footage.

Watch on YouTube · George Hesketh · Retrofit assessment (opens in a new tab)
Production notes & sources
Pre-production
Scripting
On location
On-location filming · Lighting · Interviewing · Audio checks · Drone filming
Post-production
Video editing · Colour grading · Graphic design · Thumbnail design
Delivery
Publishing
03 / ECO APPROACH

Campaigns & explainers

Service campaigns and explainers that turn complex property information into something customers can understand and act on.

EICR renewals · Plan ahead

Eco Approach · 1:40

My contribution: Concept, filming, lighting, editing, graphics, thumbnail design and publishing

Service campaign

A presenter-led campaign for landlords and property managers, explaining the renewal challenge and encouraging early booking.

107,220 views · 814+ watch hours

YouTube · Paid + organic

User-reported historical figures

Watch on YouTube · EICR renewals · Plan ahead (opens in a new tab)
Production notes & sources

Historical figures supplied by Fasen. Reporting period not supplied; not independently audited.

Original YouTube title: Are you ready for the EICR Renewal Rush?
Eco Approach · uploaded · 16:9

RdSAP 10 · EPC changes explained

Eco Approach · 1:39

Customer explainer

An explainer introducing the changes to EPC assessment under RdSAP 10.

Watch on YouTube · RdSAP 10 · EPC changes explained (opens in a new tab)
Production notes & sources

Original YouTube title: Your Guide to RdSAP 10 EPC: Understanding the Latest Updates
Eco Approach · uploaded · 16:9

Related guide: Landlord Property Compliance
04 / ECO APPROACH

Events & community

Event films and awareness-led content, from school outreach and exhibitions to Zero Waste Week.

Eco Approach — Eco Approach at the CHIC conference

Eco Approach at the CHIC conference

Eco Approach · 0:41

My contribution: On-location filming, lighting, editing and colour grading, alongside exhibition-banner and promotional-material design.

I filmed and edited Eco Approach’s presence at the CHIC conference and designed the supporting banners and promotional materials, connecting the event film with the brand on the stand.

Watch on LinkedIn · Eco Approach at the CHIC conference (opens in a new tab)
Production notes & sources
On location
On-location filming · Lighting
Post-production
Video editing · Colour grading · Exhibition-banner design · Promotional-material design

Deliverables: Exhibition banners and promotional materials.

International Women in Engineering Day

Eco Approach · 1:07

My contribution: On-location filming and interviews in a school setting, through to editing and publishing.

A school and community film bringing women in engineering and hands-on learning into focus for primary-school pupils.

Watch on YouTube · International Women in Engineering Day (opens in a new tab)
Production notes & sources
Pre-production
Pre-filming checks and reporting for the school setting
On location
On-location filming · Lighting · Interviewing · Audio checks
Post-production
Video editing · Colour grading · Graphic design · Thumbnail design
Delivery
Publishing

Deliverables: Published 16:9 school and community film.

Read project context · Community Outreach - Harris Academy (opens in a new tab)

Zero Waste Week

Eco Approach · 0:55

My contribution: Claude-assisted initial ideation, editing and post-production.

Awareness campaign · AI-assisted ideation and editing

I used Claude to explore the initial idea, then developed it through editing and post-production into a short awareness film about everyday waste.

Watch on LinkedIn · Zero Waste Week (opens in a new tab)
Production notes & sources

Deliverables: Published 9:16 LinkedIn film.

05 / ECO APPROACH

Websites & digital experiences

I design registration flows, responsive landing pages and reusable web layouts around the information people need and the action they need to take.

Field-worker registration

A clear starting point for new field workers.

I designed the registration interface for Eco Approach’s field-worker platform, covering personal details, contact-number options, address entry and the structure of the form journey.

Form design · Interface design · Information structure

field worker registration interface on desktop
Desktop interface · Personal values redacted for privacy.
field worker registration interface on mobile
Mobile interface · Personal values redacted for privacy.
View registration form (opens in a new tab)

EICR landing page — Energy Performance Certificates

A focused page for an essential service.

I designed an EICR service landing page for Energy Performance Certificates, adapting the page hierarchy, content and calls to action for desktop and mobile.

Landing-page design · Responsive layouts · Visual hierarchy

eicr landing interface on desktop
Desktop interface
eicr landing interface on mobile
Mobile interface
View live landing page (opens in a new tab)

Nationwide EPC landing page

A focused customer-facing page.

I designed the Nationwide EPC landing page, bringing service information, visual hierarchy and responsive layouts into a focused customer-facing page.

Landing-page design · Responsive layouts · Visual design

Nationwide EPC landing page with service information and its primary call to action
Nationwide EPC landing page
View live landing page (opens in a new tab)
06 / ECO APPROACH

Brand systems & team tools

I create branded resources that work across customer communication, marketing and internal teams — from reusable email layouts to campaign assets and printed materials.

Emails, documents & presentations

I created 80+ reusable customer email templates across group brands, so IT colleagues can update the copy without rebuilding each layout. Alongside these, I developed PowerPoint, Word, policy and playbook templates to give teams a consistent starting point for day-to-day communication. I also translated brand guidance into a Claude-assisted workflow that Marketing and IT use to develop routine branded assets from shared rules and templates.

Eco Approach’s existing green brand palette
Existing brand reference from Eco Approach’s media page; shown as context for applying the brand.
View official brand resources

Paid and organic campaign assets

I designed Facebook advertising assets, banners and social-media formats, adapting the hierarchy and message to each placement while keeping the brand consistent.

Cover frame from the Zero Waste Week awareness film
A social-format application: the Zero Waste Week film. Claude-assisted ideation, editing and post-production by Fasen Zhao.
View the social film

Print and event communication

Case-study one-pagers, leaflets, postcards and exhibition graphics carry the brand into client conversations and physical spaces.

Brand design, in the room.

I designed exhibition banners and promotional materials for Eco Approach, bringing the brand into a consistent physical presence at events.

Eco Approach exhibition backdrop, branded counter and printed materials at the CHIC conference
Exhibition banners and promotional materials at the CHIC conference.
View the original event post (opens in a new tab)

Partner-facing web content

I designed partner-facing web content and reusable case-study layouts to present services and project information consistently.

Explore the web examples
View the case-study document collection
INTERNAL PLATFORMS

Net Zero Hub

The right information. In one place.

~150 employees with access

About this figure

Creator-reported access population, not a count of active users.

I designed and built Net Zero Hub in SharePoint, organising resources around residents, people, health and safety, systems and processes, and contracts. My work covered information architecture, visual design, content structure, implementation, testing and ongoing updates.

The structure gives colleagues a consistent starting point for finding the resources relevant to their work.

Supporting platform work

My support also spans Engineer Zone, business dashboards and guidance for customers and colleagues using service platforms.