Fasen
Zhao
CREATIVE Digital & Multimedia Designer
Specializing in UX, video, and creative strategy for tech and energy brands. I blend design precision with visual storytelling to craft immersive digital experiences that connect people, strengthen brand identity, and communicate innovation with clarity.
WUZO-Web Design
Freelancer Project
Redesigned WUZO's corporate website with a focus on visual overhaul, UI improvements, navigation optimization, and interaction redesign. I handled all major aspects of web design to create an engaging, user-friendly experience aligned with the company's goals. The redesign targeted key demographics, leading to improved traffic and increased potential customer conversions, making the site more attractive and accessible.
Recruitment Capital-Web Design
Freelancer Project
Collaborated with RecruitmentCapital to create a custom recruitment website using WordPress and Elementor, tailored to meet the company’s needs. Implemented custom CSS for cohesive visuals and ensured functionality aligned with brand standards. Adjusted interaction logic and structural framework to create a seamless user experience, highlighting my skills in WordPress customization and user-centric design.
Rebranding Design
Company project
Contributed to rebranding, reshaping the brand’s visual identity, including logo, color schemes, and typography, using Figma and Adobe Creative Suite. Improved design efficiency by 30% through streamlined processes.
Video Production
Company project
Produced promotional videos for products, conducted expert interviews within the company, and designed custom video thumbnails using industry-standard tools. Created short video clips optimized for social media marketing on platforms such as LinkedIn and Instagram, significantly boosting brand visibility and engagement.
LIGHTING SCORE
group Project
We are focussing on a project related to visual impairment. To this end, our team has worked closely with the RNIB organisation to publicise our project through the production and distribution of posters, and actively conducted in-depth interviews with Visibility Scotland and other relevant entities. The goal of our project was to design and develop a visual aid specifically for visually impaired people, which helps them to identify the notes on the piano more accurately through special lighting and colour effects.
After going through the whole process from initial idea to prototyping and testing, we hope that this device, combined with the corresponding app, will not only help the visually impaired to play the piano more easily, but also bring them a richer and more enjoyable musical experience.
WORLD OF WARSHIPS
Individual project
Unveiling the intricacies of historic naval engineering, the World War II Warship Knowledge Expansion Software is an innovative mobile application designed to bridge the gap between professional marine knowledge and the general public. This application transcends the conventional boundaries of mobile educational platforms by employing realistic 3D models to simulate various components of WWII era warships.
Pulse Flow
Individual project
The aim of my project is to enhance people's awareness of heart health by innovatively displaying heart rate data using millimeter wave radar and ferrofluid display technology. The challenge I face is ensuring the accuracy and user-friendliness of this novel device and gaining acceptance in the market. Unlike traditional heart rate monitoring devices designed primarily for doctors to gather information, my project is designed from a user's perspective, aiming to involve users more actively in the heart rate monitoring process. My goal is to stimulate interest in heart health through this innovative way of displaying heart rate, thereby enhancing their health consciousness and self-management abilities.
A century vicissitude
Company project
The "A Century Vicissitude" advertisement involved participation in filming, including working on the storyboard, setting up lighting, and capturing scenes that reflect the evolution of payment methods over the past century.
TESLA ALARM CLOCK
Individual project
The "Tesla Alarm Clock" is a cross-platform interactive device designed to break the mould. It uses different frequencies of sound emitted by a Tesla coil to assist in sleeping and waking up. Through this blend of historical innovation and contemporary design, the Tesla Alarm Clock transcends mere timekeeping, evolving into a lifestyle companion that resonates with the modern-day user's quest for a balanced and refreshing sleep-wake routine.